Our story

a premium platform connecting brands with an influential female audience

Fiena connects highly engaged female audiences with leading lifestyle, wellness, and luxury brands through curated cultural activations and 360° campaigns- driving real-world engagement

inspiring the future of feminine

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inspiring the future of feminine *

Since 2017, FIENA has shaped the cultural fabric of city life through bespoke partnerships with both the world's most influential brands and rising names. 

We were here when members' clubs were a niche idea whispered between insiders, and we're here in 2026 as the world rediscovers the power of gathering. Our partnerships are built on trust, shared values, and a belief that In-Real-Life isn't a trend — it's the future's most important infrastructure. 

Because cities are meant to be explored. People are meant to gather. Culture is meant to be lived. And the most meaningful brands don't just show up in people's feeds — they become part of their story.

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  • Bluebella

    Private shopping activation at Bluebella Covent Garden and FIENA-owned International Women’s Day feature at Mr Fogg’s, supported by email marketing

  • Gymshark

    Gymshark

    6-month ongoing series of private yoga & fitness sessions at the Gymshark flagship Regent Street store, with private shopping sessions, exclusive for 20 members, supported by email communications and app promotion.

  • Clements & Church

    Weekend activation with clay pigeon shooting at Honesberie and a staycation at Fawsley Hall featuring luxury spa and fashion dinner with private tailoring sessions booked by members post-event.

  • The Chancery Rosewood

    Launch event for the new Rosewood Hotel on Grosvenor Square, featuring a private FLOWERBX floristry masterclass and cocktail activation, supported by email marketing

  • Aromaria

    Private evening fragrance masterclass at Aromaria flagship on Regent St, exclusive to 30 members, driving on-the-day sales & follow-up conversions

  • Nootropics

    Private shopping activation at Bluebella Covent Garden and FIENA-owned International Women’s Day feature at Mr Fogg’s, amplified by email marketing

  • charlotte tilbury

    Dual-site Charlotte Tilbury beauty masterclasses at Westfield Stratford and Westfield London, supported by Instagram Reels, social amplification, and email promotion

  • Royal ascot

    VIP activation with 20 exclusive member passes and influencer attendance, supported by pre-event email campaign

  • Karve

    Dual-city Karve Global private studio takeovers in London and FIENA Dubai, strengthened by pre- and post-event email marketing

  • product launches

    Launch your new product or brand privately to our audiences

  • sampling & gifting

    sampling & gifting

    Get your brand into the hands of your audience

  • digital marketing

    Amplify your brand through our newsletter, app, and social media

  • full campaign

    Build a fully integrated campaign across digital, experiential & sampling

  • event activations

    Bring your brand to life by co-hosting an event

  • App promotion

    Run a brand promotion on our app

inspiring the future of feminine

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inspiring the future of feminine *

We are now reviewing applications for campaigns taking place between October 2026 and March 2027. We work on a highly curated basis, selecting only a limited number of brand partnerships each month to ensure strong alignment with our audience.

Whether you are planning for the upcoming season or looking further ahead, we recommend reaching out early to secure consideration for a campaign, partnership, or event collaboration with FIENA.

To begin the conversation, please contact our team on partnerships@fienalondon.com.

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